Brian Greer Rare Coins is a renowned dealer of rare coins with decades of experience in the market. Numismatics, the study and collection of rare currency, is a reputation- and expertise-driven industry, and Brian Greer Rare Coins has been a trusted name since the company’s founding in 1992.

The company’s website had long served as a valuable resource for fellow collectors, but it had remained largely unchanged since the early years of business. It lacked modern features customers have come to expect, including mobile responsiveness and eCommerce functionality. Because inventory was updated manually, customers often had to reach out before making a purchase to confirm availability, creating extra steps for both the dealer and the buyer. The website was also becoming increasingly difficult to maintain in the ever-changing landscape of web security.

The client’s goal was to create a secure, convenient, and easy-to-navigate website that would require less maintenance and stand the test of time. They wanted to retain the uncluttered feel of the existing site while adding modern eCommerce, communication, and navigation features.