As part of the digital transformation, Global Reach’s web development team expanded Hirsh's web presence by creating five distinct websites, each tailored to a specific product line and the unique markets they serve. This strategic segmentation allowed for more targeted marketing, improved customer experience, and easier access to relevant product information.

To enhance efficiency, Global Reach implemented a custom product feed integrated with Hirsh's Salsify ERP system. This integration allowed for daily automatic updates, ensuring product details remain accurate and up to date without requiring manual content entry. By automating this process, Hirsh significantly reduced maintenance time while improving data consistency across all websites.