Global Reach Internet Productions

Bright Essentials

The challenge

Bright Essentials is Fareway's popular line of household products, including laundry supplies, dish supplies, kitchen essentials, food storage, and bathroom care items. The Bright Essentials product line features unique branding that stands apart from Fareway's, and the Fareway marketing team wanted to highlight this distinct identity with a separate website.

The solution

Global Reach created a playful, brightly colored website that reflects the brand's unique personality. The website is responsive, user-friendly, and WCAG 2.2 compliant. Built on the SiteViz platform, it shares the same administrative system as Fareway's main website and Heartland Steak Co. This integrated setup allows admin users to easily add news articles and content across multiple sites without duplicating efforts.

Get a FREE SiteViz Consultation!

Schedule your free customized demonstration of SiteViz and see how the right website can provide your next competitive advantage.

Schedule a Demo

View More Projects

See Seneca Foundry details

Seneca Foundry

Since their humble beginnings in 1935 Seneca Foundry, Inc. has...
Full Case Study Seneca Foundry
See Iowa Biodiesel Board details

Iowa Biodiesel Board

IBB is a non-profit organization that represents Iowa’s...
Full Case Study Iowa Biodiesel Board
See Stritzel Apartments details

Stritzel Apartments

Stritzel Apartments is a family-run business, renting apartments...
Full Case Study Stritzel Apartments
© 2026 Global Reach Internet Productions. All rights reserved.