Iowa Natural Heritage Foundation
The challenge
The Iowa Natural Heritage Foundation (INHF) recognized that its website, last redesigned in 2015, no longer reflected the energy and impact of the organization’s mission. It sought a refreshed digital presence that would better communicate the foundation’s values and work to all visitors. INHF’s key goals included simplifying site navigation, improving the overall user experience, attracting a broader audience, and expanding their donor base.
This initiative extended beyond just INHF’s primary site to also include a redesign of the Iowa Landowner Options website, ensuring a cohesive and modernized digital presence across both platforms.
The solution
Global Reach partnered with INHF to craft a fresh, modern, and engaging design for their primary website, one that could be easily adapted for their secondary site. The refined visual direction, including carefully selected colors, textures, and typography, allowed INHF’s high-resolution imagery to shine.
A streamlined sitemap and reorganized navigation made it easier for users to find key information quickly, significantly improving overall usability. Strategic interface elements, like a prominent donate button in the header, a newsletter signup form, and a footer section highlighting upcoming events, were added to keep visitors informed, involved, and inspired to support the organization.
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